Calpol Ad

More behind the scenes revelations on the wonderful world of professional illustration. I have been working on this British ad campaign for Johnson and Johnson. Its for Calpol - a baby fever reducer - and its a pretty clever idea. It shows babies sleeping like.. well, babies on illustrated quilts showing backgrounds of fluffy tranquil environments. Unfortunately under pressure of time and due to the complexity of actually making a real quilt out of an illustration, my work was simplified and simplified until very little was left of the original design.
Since this is the only place were you can see them, here are my original concepts:
































and here is the final result:


Too bad but still pretty cute and the money was really good
so I'm just fine ;)